What The Election Can Teach Your Stamping Business

As I write this, I'm a little sleepy.  I was up until 2:00 in the morning watching the election coverage, as well as  the victory and concession speeches.

And no matter who you voted for, I think what really surprised everyone about the election was that it was over so quickly.  President Obama was declared the winner shortly after 11:00 p.m. Tuesday night.  I honestly expected the election to go well into the next morning. 

In hindsight, though, it's easy to see why President Obama's win was so quick and decisive... and there's a real lesson there for all stamping business owners.

 

THE LESSON

In the post-election analysis, it's become clear the Romney campaign wasn't running a strategy that took into account the changing demographics and preferences of American voters today.  And while the Romney strategy might have worked eight, or even four years ago, it simply wasn't a winning strategy in 2012.

This is a mistake stamping business owners make all the time:  Running with ideas and strategies that worked yesterday, but don't take into account the changing preferences, attitudes and opportunities of customers today.

As a result, many stamping business owners are left wondering why the ideas they've been told are 'tried and true' aren't doing as well as they used to.

And the simple answer is, they're not doing as well because the audience has shifted... but the business has stayed the same.

If your customers are moving and you're staying still, that's a problem!

Nowhere is this problem for stamping business owners more obvious than when it comes to doing business online.  

 

Every day, a growing number of customers and prospects spend more of their time, and do more of their business, online... and less face-to-face.

As a result, Stamping Business Owners doing business online continue to grow their sales and their profits, while Stamping Business Owners who aren't doing business online struggle more and more with just maintaining their numbers, much less growing them.

The numbers don't lie.  In the end, it's as clear as the election results Tuesday night.  If you don't shift when your customers do, you're going to get left behind.

I've recorded a video detailing the four simple ways stamping business owners can meet their customers online, increase their product sales AND their bottom-line profit.

WATCH THE VIDEO!