Why There's NEVER Been A Better Time To Own Your Own Stamping Business!

In Friday's blog post, I mentioned that I thought there's never been a better time than right now to own your own stamping business.

One of my readers, Jan Brumbelow, asked in the Comments section why I believed that.

Rather than just answer her, I decided to write an entire blog post for all of you.  So here are...

The 3 Reasons I Believe There's NEVER Been A Better Time To Own Your Own Stamping Business!

1. Paper Crafting Continues To Grow Annually

According to the CHA (Craft and Hobby Association), paper crafting continues to be the number one craft-related hobby.  In fact, spending on paper crafting supplies has grown by approximately $100 million per year for the last several years... a time-period where the overall economy has not done well AND most discretionary spending has decreased dramatically.

While I wouldn't exactly call the industry 'recession-proof,' it certainly has prospered in an era of adversity.  If you were going to start a business now, THIS is the business to start!

 

2. More Ways To Make Money Than Ever Before

As technology evolves, and consumers become more comfortable utilizing it, the number of revenue streams a stamping business owner can open up has steadily increased. 

Selling product, charging for classes and growing your downline have now been joined by online classes and clubs, e-books, DVDs, Etsy stores, custom-cardmaking and more! 

Stamping businesses have never had more flexibility and opportunity.  Frankly, it is a LOT easier to run a stamping business that pays you what you deserve now than it ever has been! 

Truly, whatever your situation, you should be able to find a profitable model that fits your lifestyle!

 

3. More Tools To Reach More People Than Ever Before

At one time, you had to spend a great deal of money to get your marketing message out to a handful of people.  Now, the opposite is true!  It costs little or nothing to get your business in front of thousands... even tens of thousands of potential customers!

Again, as technology has advanced, the playing field has been leveled to the point where you, the home-based business owner, have the same tools at your disposal as a large corporation.  You can now tap into the same marketing channels that big businesses do with a minimal investment.

The fact that you can expose your business to more people than has ever been possible before means the growth potential of your stamping business is greater than its ever been before!

Whether you want to run a very traditional stamping business, an entirely online one or any other model, it's never been easier to get in front of your potential customers and make that happen!

The notion that you could run an incredibly profitable stamping business out of your home with no employees and very little overhead has never been more true than it is today!

I've been working with stamping business owners since 2000, and I've always been a huge fan of the business model, but as someone who's job it is to help you be successful, I can honestly say I've never been more enthusiastic about your future!

What do YOU think?  Agree?  Disagree?  Leave your comments below (and feel free to share this article with downline and potential downline, too!).

Comments

[Parris Moretti]

Agree! In fact, a lot of commercial products today require stamps. All you have to do is make good deal and your set to go. There is even a high demand today for personalized stamps, whether for students, corporations, and even at home.

[Jeanie Yearsley]

This proves that you can turn your hobbies into something profitable. There's nothing like that sense of fulfillment you get when you earn more than enough, while pursuing something that you're passionate about. All you need is a lot of guts and the perfect marketing plan. :)

[Jan Brumbelow]

I would say a business plan or some kind of strategic plan is critical. Any business should do that. Know where you stand in the marketplace. Determine what makes YOU special so you stand out from the crowd. Despite lots of money being spent on the papercrafting hobby, there is a lot of competition for that crafting dollar, from stores, online stores, and other SU demonstrators.

I would be interested know if the direct selling association has any statistics if home parties are increasing, despite a weak economy.

[Terri Walker]

I couldn't agree more. My business has grown rapidly in the past year due to my move into social networking!

[John Sanpietro]

SHERI... I think you need to back up a step or two. The first question is, do you have a Business Plan? Have you laid out your overall Objectives, and then broken them down into Long and Short-term Goals, and broken them down even further into action steps you can take every day or week to reach those goals?
Too often, we do things... lots of different things... because we see other people doing them, but you have to understand WHY YOU'RE doing them!
If you don't have a Business Plan yet, that's where I'd start.

[Maria D]

Running a stamping business is fun! What other business allows you to show your creativity and have fun stamping with friends. I started the traditional way and am trying the social media path to reach more potential customers. However, I have not given up walking through neighborhoods with flyers and inviting all to come stamp with me!

[Sheri]

Well....um..I have been a demonstrator since Sept of 2009. I have handed out tons of catalogs, business cards, handmade cards and I STILL have yet to get a customer or have a class/party etc... I am finding it VERY DIFFICULT!! I have a blog, website, twitter, facebook, linedin etc.. NOTHING!!

[John Sanpietro]

Thanks, Elaine! I'm not surprised, either. People can't get enough. Annual sales are actually approaching the $3 BILLION mark!

[Elaine Uhl]

Great post, John! (I shared this info with my customers.) I am not surprised paper crafting is the #1 craft-related hobby!

[John Sanpietro]

I agree. I have plenty of clients who are running their businesses exclusively online. If that's what you want to do, you certainly can. And, if my clients' results are any indication, you can do extremely well!