Three Things To Remember When Building Your List AND Our Survey Results!

Building your e-mail list is the most important thing you can do for your business.  Without a good, responsive list, it doesn't matter how much you offer... or how good those offers are... you will NOT generate the amount of business you need to thrive!

With that in mind, here are

 

Three Things To Remember When Building Your List:

1. Make it easy
Don't make your potential subscriber jump through hoops to get on your mailing list.  Ask for the least amount of information possible (name, email address), and make sure the form is right on the front page of your blog.  Don't make them click a button to get to the form.  I know it sounds crazy, but the extra step will cost you subscribers!

2. Give them a good reason to sign up
Don't just say, 'Sign up for my newsletter.'  Tell them what they're going to get when they sign up for your mailing list that's exclusive... that they wouldn't get any other way.  Whether you're spotlighting the content they're going to receive, or the gift you're going to send them for signing up, the more enticing you make it, the more subscribers you'll get!

3. Give them more information than solicitation
It's OK to ask people on your mailing list to buy something from you.  If subscribers don't understand that you are running a business, then they shouldn't be on your list.  Having said that, make sure the majority of what you're sending them is information, rather than solicitation.  How can you tell the difference?  Every time you send out an e-mail, ask yourself, 'will my reader benefit from this regardless of whether or not they buy something from me?'  If the answer is yes, it's information.  If the answer is no, its solicitation.

 

Results of the Survey
On Monday, I sent you a survey asking how many names you'd like to add to your mailing list in the next 12 months.  Over 500 of you answered the survey!  And the average was... 186 new names in twelve months!

Well, I'm pretty confident you can all add a lot more names to your list than that! 

And if you'd like to learn, step-by-step, how to do just that, I encourage you to sign up for the upcoming List Building/E-Mail Marketing Boot Camp!  The Early Bird runs through this Tuesday. 

Learn more about the List Building/E-Mail Marketing Boot Camp.