How To Deal With Mind-Boggling Marketing Multiples! Your Marketing Questions Answered - Part 1
Last week, I told you about the biggest marketing mistake business owners make. In that post, I also asked you to tell me what your specific marketing struggles were.
Well, nearly two dozen of you responded, and I'm going to try and answer some of the questions you asked starting today!
One of the first responses was from Catherine, who wrote:
"The internet is a huge place and sometimes overwhelming...so sometimes just finding those places to market is my struggle."
It's true that when you look at the internet as a whole, the marketing choices you face are endless, but if you're looking at the "internet" as a whole, you're probably making another of the most common marketing mistakes...
Putting the WHERE before the WHO!
Remember... it's all about the customer! You have to define WHO you're marketing to before anything else. If you do that well, you'll discover the internet isn't as big as you think.
Why?
Because the only part of the internet you're interested in are the places where your WHO gathers almost exclusively, and in large groups.
By putting the WHO first, you've narrowed the entire internet down to just a handful of options!
Hope that helps! And if you're interested in learning the step-by-step process for properly defining your WHO (and it is a process!), check out the Marketing and Advertising Boot Camp! It starts next Tuesday, August 9th, and you only have until then to sign up!
Unable to join the Marketing and Advertising Boot Camp this round but will look forward to it in the future.
I definitely would like to see more posts like this.
Thanks, John
Marsha
Posted by: Marsha Reed | August 04, 2011 at 05:42 PM
Can't wait for the start of the Marketing&Advertising Boot Camp and looking forward to get a lot of your gread advices.
I think I have to get more specific about the WHO. As a quick answer it would be "the stampers" of course! So how could I break down the WHO?
Thank you very much of your post and looking forward for the next round.
Jasmin
Posted by: Jasmin Post | August 04, 2011 at 03:52 PM
Hi John: Would love to see more posts like this AND I am signed up for the Marketing and Advertising Boot Camp!
Posted by: Kim Innis | August 04, 2011 at 03:15 PM
Hi John,
Love the Posts and would like to see more. I'm on a roll and planning to enter into a new area of customers. Looking forward to Tuesday with Marketing and Advertising.
Big Thanks
Trish
Posted by: Trish Cortez | August 04, 2011 at 01:39 PM
Thanks for this post, John, and I agree with the others about seeing more like this from you.
Happy Birthday to Liz!
Posted by: Lisa Brown | August 04, 2011 at 01:34 PM
John, please do more posts like this. Looking forward to the Marketing & Advertising Boot Camp to begin!
Posted by: Chris Glebus | August 04, 2011 at 12:56 PM
Hi John,
Definitely would like to see more posts like this.
Thanks,
Margaret :)
Posted by: Margaret de Witt | August 04, 2011 at 12:40 PM
Yes, do post more articles like this, John. I have taken your Marketing and Advertising Boot Camp at least once and maybe twice but need the reminders frequently.
Sue Erickson
Posted by: Sue Erickson | August 04, 2011 at 12:38 PM