Stamping Is My Business!

The Biggest Marketing Mistake Business Owners Make

I'm often asked what is the biggest marketing mistake business owners make?

Is it that they're marketing to the wrong audience... or is it that they're marketing the wrong part of their business?

Is it that they're saying the wrong thing in their marketing pieces... or they're not putting out the most effective marketing piece they can?

While all of the above are valid and widespread problems when it comes to marketing, it's not the biggest mistake most paper crafts business owners make.

The biggest mistake is...

They're not marketing their business enough to the people who don't know about them yet!

In other words, although they may be posting to their blogs and Facebook Pages regularly, and they may be sending out a monthly newsletter to their mailing lists, they're not marketing enough to 'strangers'  The people who don't know about their blogs and Facebook Pages.  The people who are not yet on their mailing list.

A good marketing rule of thumb for any stamping business owner is to try and market consistently to two or three target audiences who aren't aware your business exists yet.

That way, you're consistently driving traffic to your blog and Facebook Page, and subsequently, adding them to your mailing list.

Are you doing this now?  If it's a struggle, what, specifically are you struggling with?  Leave a Comment below.

And if you'd like help effectively marketing your business, and adding customers who are willing to pay you what you're worth, check out the Marketing and Advertising Boot Camp.  Early Bird Registration runs through August 2nd.

ANNOUNCING - The 2011 Marketing and Advertising Boot Camp! Early Bird Begins NOW!!!

I'm happy to announce Early Bird Registration has opened for the 2011 Marketing and Advertising Boot Camp!

 

The Boot Camp will take place on four consecutive Tuesdays, beginning August 9th, at 10 p.m.  (if you can't make the live webinars, don't worry... you'll have access to the recordings thru November 1st!).

 

If you're having trouble with any of the following, this is the Boot Camp for you:

• Identifying groups of people (target audiences) who are interested in buying from you
• Finding the places where you can get in front of those people, literally or virtually
• Figuring out what to say to those people so they'll actually spend money with you

Successful marketing makes your business more profitable AND easier to run.  And the combination of those two things makes running your business more... FUN!

 

So, if marketing your business has been a struggle, and you're ready to change that, watch this video to learn more. 

 

The Early Bird Discount period begins NOW! 

 

For more information or to sign up, click here or the logo above.

 

Hope to see you in the Boot Camp!

 

The 'Fiji Formula'... Revealed!

Just a quick reminder that, tonight at 10 p.m. eastern, I'll be conducting a webinar for Members of the Business Stampers Coaching Group where's I'll explain:

 

The Fiji Formula!

 

This is the highly-detailed, step-by-step formula you can apply to your business to give you the best possible chance of qualifying for the Incentive Trip to Fiji!

 

I believe any one of you, no matter where your business is today, can use the Fiji Formula to  qualify for this Incentive Trip!  You just have to meet three qualifications:

 

1. You have to be a North American SU Demonstrator (they're the ones going to Fiji this year - although you can adapt the Formula for your own country/company's Incentive Trip)

2. You have to be a Member of the Business Stampers Coaching Group (they're the only ones I'm giving the Formula to)

3. You have to be committed to working consistently for the entire year

 

Tonight's webinar is the kickoff of the special section of the Business Stampers Coaching Group I'm setting up for those committed to earning the Fiji trip!

 

The webinar will be recorded and placed in that special section for you to watch whenever and as often as you'd like.

  

So, if you sign up to take the $1/10-Day Trial of the Business Stampers Coaching Group BEFORE the webinar, you'll have access to the special section, including the webinar and recording.

 

Not only that, but if you sign up before the webinar, I'm also going to throw in:

 

THE FIJI TRIP MOTIVATIONAL SCREENSAVER!

 

All BSCG Members who sign up before the webinar tonight will be sent the screensaver with my compliments. 

 

I've filled it with the most awe-inspiring pictures of the island I could find, as well as my favorite motivational quotes!

And, of course, this is in addition to the absurd number of benefits BSCG Members already enjoy!

So... what are you waiting for?  Take the $1, 10-day trial.  If you don't think the information is worth the dirt-cheap monthly fee, or you can't benefit from it, just cancel before the 10 days are up and owe nothing.

To learn more or sign up, click here

QUOTE OF THE WEEK - Thinking Small

"When we get into 'survival mode,' we think of dimes, instead of dollars."

 - Jon Taffer

Trying For Fiji? Keep Reading...

If you're an SU Demo in North America, you now know the 2011-2012 Incentive Trip will be to FIJI!

 

That exotic destination, coupled with the fact that SU's new Incentive Trip Qualification Plan makes it a LOT easier to qualify, means one thing:

 

EVERY ONE OF YOU... REGARDLESS OF WHERE YOU ARE RIGHT NOW... CAN EARN THIS TRIP!

 

And I'd like to show you how.

 

Beginning next week, all Members of the Business Stampers Coaching Group will have access to a special section of the site devoted to earning the Fiji trip!

 

And we're going to kick things off with a special Members-Only webinar where I'll detail the steps you need to take RIGHT NOW if you want to give yourself the best chance of qualification.

 

The webinar will take place next Monday, and it will be recorded.

 

So, if you sign up to take the $1/10-Day Trial of the Business Stampers Coaching Group BEFORE the webinar, you'll have access to the special section, including the webinar and recording.

 

Not only that, but if you sign up before the webinar,I'm also going to throw in:

 

THE FIJI TRIP MOTIVATIONAL SCREENSAVER!

 

All BSCG Members as of next Monday will be sent the screensaver with my compliments. 

 

I've filled it with the most awe-inspiring pictures of the island I could find, as well as my favorite motivational quotes!

And, of course, this is in addition to the absurd number of benefits BSCG Members already enjoy!

So... what are you waiting for?  Take the $1, 10-day trial.  If you don't think the information is worth the dirt-cheap monthly fee, or you can't benefit from it, just cancel before the 10 days are up and owe nothing.

To learn more or sign up, click here

QUOTE OF THE WEEK: Success

"I cannot give you the formula for success, but I can give you the formula for failure, which is; Try to please everybody."

- Herbert B. Swope

I'm Like A Proud Papa!

Congratulations to all of the SIMB Clients who took Demo of the Year Awards at Convention last night!

Too many to list here, but I'm very proud of all of you, and I consider myself very fortunate to be your Coach!

Time to start working toward Fiji!!!  

How You Can 'Double-Dip' Today

One of the new monthly benefits we recently announced for Business Stampers Coaching Group Members is the 'Monthly Backlinks Package!'

For those of you who don't know, one of the factors search engines give the most weight to when determining your ranking is the number of one-way links from quality websites back to your site. 

Especially since the most recent Google update, two-way (reciprocal) links and low-quality one-way links not only carry little or no weight, but they can actually hurt your ranking!

Each month, BSCG Members receive a monthly Backlinks Package of five high-quality sites and the step-by-step instructions to build backlinks on those sites!  That means, after 12 months, BSCG Members will have at least 60 high-quality backlinks pointing back to their sites and a competitive advantage over other sites out there!

When I put up the new Packet, I take down the old one.

So here's the 'Double-Dipping' part:

• The new Packet will be posted to the Members Area tomorrow (Thursday) at 3:00 p.m. eastern time
• If you sign up for the BSCG before then, you'll be able to get last month's packet before its taken down...
• AND you'll be able to get this month's Packet when it's put up tomorrow

Two for the price of one... Actually, two for the price of $1, since that's all you pay to take the 10-Day Trial.

And, of course, this is in addition to the absurd number of benefits BSCG Members already enjoy!

So... what are you waiting for?  Take the $1, 10-day trial.  If you don't think the information is worth the dirt-cheap monthly fee, or you can't benefit from it, just cancel before the 10 days are up and owe nothing.

To learn more or sign up, click here

30-Hour Warning for the 2011 Large Event Boot Camp

Just a quick note to remind you that, if you haven't already registered, you only have 30 hours left to register for the 2011 Large Event Boot Camp!

 

Once the Boot Camp begins on Tuesday evening at 10 p.m. eastern, registration will be CLOSED!

 

Even if you can't make the live webinars, you'll still have access to the recordings.  This will be the ONLY Large Event Boot Camp in 2011, AND since it's the first, you're getting the info before anyone else... so don't miss out!

    * If you want to learn how to hold large, profitable events

    * If you want to learn how to use these events to identify new customers who are willing to pay you top dollar

    * If you want to learn how to use these events to set yourself apart from the competition and take your business to the next level...

 

...I encourage you to sign up for this Boot Camp!

 

And don't forget about the two bonuses we announced recently:

 

1. WE HAVE OUR VERY OWN CERTIFIED MEETING PROFESSIONAL! Denise Curran, Certified Meeting Professional (CMP), has graciously agreed to sit down with me for a lengthy interview I will conduct toward the end of the Boot Camp. The interview, which I will make available to all Boot Camp Members, will cover a number of topics AS WELL AS any questions you might have that I can't answer! Denise has worked on, literally, thousands of events, and we're very fortunate to have someone participating in the Boot Camp who talks the talk AND walks the walk!

2. LARGE EVENT CASE STUDY I'm going to be participating in a large stamping event on September 23rd and 24th in Basking Ridge, NJ, just outside of New York City.  It's going to be two full days of crafting, business-building, and networking among fellow stamping business owners. The organizers of the event have agreed to allow me to use the event as a real-time case study! We'll look at hotel contracts, planning, scheduling, and numbers crunching of an actual event that you might plan yourself!

 

If those bonuses don't convince you, nothing will.  :-)

 

Anyway, registration will close in just 30 hours (Tuesday at 10:00 p.m. eastern)! 

 

To see more information or to sign up, click here or the logo above.

 

Hope to see you on the webinars!

 

 

QUOTE OF THE WEEK: Desire

"Desire is the starting point of all achievement."

- Napoleon Hill

Free Webinar Recording - How To Make This Year Your Best Ever!

I've been innundated with e-mails this morning asking for the link to the recording of last night's excellent webinar!

So, click here to watch the webinar!