Stamping Is My Business!

Q&A - What Goes Into A Newsletter

A monthly newsletter is a pretty standard part of just about any stamping business.  I'm often asked, though, what, exactly, goes into a business-building, revenue-generating newsletter?

Here's a list of things to keep in mind:

1. Use a newsletter broadcasting service

You should not mail your newsletters from your personal computer.  You REALLY should not attach your newsletter to your personal e-mail as a doc or PDF!  Ultimately, you save time and money by using one of the many newsletter broadcasting services available to you.

My first place recommendation these days goes to AWeber.  They provide great flexibility, very professional features and top-notch delivery rates.  AWeber is the gold standard! 

Constant Contact gets my second place nod.  While they're deliverability rates are good, and they're the most user-friendly of the bunch, they lose points in my book for not allowing their users to have multiple, separate lists or unlimited autoresponders.

 

2. Make sure it's 70% information... 30% solicitation

Remember, the goal is NOT to send out a newsletter.  It's to send out a newsletter that somebody is going to OPEN and READ!  If your newsletter is predominantly "buy this, come to that," people aren't going to respond.

By keeping the majority of your content informative, you train your readers to look forward to your e-mails, because they know they're going to learn something when they open them.

How do you tell the difference between information and solicitation?  Just read your article and ask yourself, "would the reader benefit from this article if they didn't want to buy something or attend an event?"  If the answer is yes, then it's information.  If the answer is no, then it's solicitation.

 

3. Diversity Your Articles

One Card Project, one Q&A, one Technique, one Scrapbook Page, one non-paper Project, a Tool Tip, Class Calendar, company promotion and business opportunity mention is all you need!

 

4. Always Include Calls-To-Action

Don't let your readers guess at what you want them to do after they read the article.  TELL them what you want them to do in the clearest possible terms.

 

Follow these guidelines and you'll be producing a newsletter that generates business for you in no time.

Of course, if you'd rather not have to write ALL of these articles, check out the Newsletter Co-op you can join as a member of the Business Stampers Coaching Group.  Write one article, have access to 70+ new articles you can pick and choose for your newsletter each month!

For more information on the Co-Op, and the BSCG, click here.

 

QUOTE OF THE WEEK - The Importance of Marketing

"If you don't drive your business, you will be driven out of business."

 - B.C. Forbes

FREE WEBINAR - How To Double Your Downline Every Year!

Did you know, in a typical direct sales business model, the size of your downline should essentially double from one year to the next?

It's true.

When you take all of your levels into account (the number of people you recruit + the number of people your downline recruit + the number of people who drop), the overall size of your downline should be about twice as large as it was the year before!

Now, this doesn't always happen, and there a lots of reasons for that.

But it can happen!

To prove it, I've decided to lay out all of the facts and steps in a FREE WEBINAR entitled,

"How To Double Your Downline Every Year!"

During this free webinar, I'll show you the steps you can take to recruit a downline AND achieve the kind of growth we're talking about.

Whether you currently have a downline or not, this webinar will give you some pretty solid information you can apply to your business immediately.

The webinar will take place Monday, September 27th, at 10:00 p.m. eastern time.

Space is limited to the first 1,000 stamping business owners who sign up.

Even if you can't make the live webinar, sign up anyway, as registrants will be given access to the recording.

To sign up and get the information you need to achieve the downline growth everybody talks about, use the link below:

https://www2.gotomeeting.com/register/118320691

Hope to see you on the webinar!

I Screwed Up! - 34-hour Early Bird Warning for the Recruiting & Leadership Boot Camp

Well, I didn't really screw up.  Technology did!  :-)

The e-mail that was supposed to go out at this time yesterday reminding you that the Early Bird Discount for the Recruiting & Leadership Boot Camp was expiring failed to go out!

So, you get an extra day!

This is your official 34-hour warning. 

You have until tomorrow (Thursday) at 11:59 p.m. eastern time to take advantage of the Early Bird Discount for the Boot Camp.

You'll still be able to sign up after the Early Bird expires.  You just won't save the $10.

This Boot Camp is for ANY stamping business owner who doesn't have a business-building downline!

That means:

    - if you don't have any downline, this Boot Camp is for you
    - if you have a downline, but they're not building their businesses fast enough (or at all), this Boot Camp is for you.

Also, the Bonus Webinar, "How To Conduct An Opportunity Night," will be released on DVD once the Boot Camp is over.  The DVD will cost $34.99. 

Boot Camp members, who pay just $57 thru Thursday ($47 if you're a BSCG Member), will not only get all of the Boot Camp material, but they'll have access to the Opp Night video for free!

For more information, and to sign up, visit:

http://www.stampingismybusiness.com/2010recruitboot01.html

Hope to see you there!

Recruiting - "People in my area aren't interested in signing up."

When I speak to stamping business owners who are struggling with recruiting, this is one of the most common problems I hear:

"People in my area aren't interested in signing up."

That may seem to be the case, but think about it...

Isn't that a REALLY broad generalization?

It isn't that EVERYONE in your area isn't interested...

It's just that the SPECIFIC PEOPLE you're speaking with aren't interested.

Or, maybe, they're not interested because you're not presenting the business opportunity to them in the MOST APPEALING way.

I work with stamping business owners all over the world, and the one thing that has NEVER really stopped them from being successful recruiters is geography.

Last year, my clients' recruiting numbers increased 20%, and the overall size of their downline increased 24%.

No matter where they were located, there were ALWAYS people interested!

Now, YOU just have to find THOSE people.

And when you do, you need to know what to say to them.

If you'd like to know the wheres and hows I'm talking about, I'd like to invite you to sign up for the upcoming Recruiting and Leadership Boot Camp.

The Early Bird Discount Period ends Wednesday.

If you're TIRED of the results you've been getting, and you want something BETTER, visit:

http://www.stampingismybusiness.com/2010recruitboot01.html

You can read a week-by-week breakdown about the Boot Camp, as well as the Bonus Webinar - How To Conduct An Opportunity Night!

Hope you decide to join us.

What If I Don't Have A Downline?

You've heard it over and over again...

In order to have a thriving direct sales business, you have to grow your downline!

And it's true. The direct sales business model rewards you for building your downline FAR more than it does for personal sales.

So, unless you're looking to do workshops and classes twenty nights a month, you HAVE to have a downline in order to make serious income.

Since announcing the upcoming Recruiting and Leadership Boot Camp, several people have asked me:

CAN I TAKE THIS BOOT CAMP IF I DON'T HAVE A DOWNLINE YET?

The answer is YES!

This Boot Camp is for ANY stamping business owner who wants a BUSINESS-BUILDING downline, regardless of their current downline size. 

You can see the week-by-week breakdown of the Boot Camp, along with info on the BONUS Opportunity Night Webinar by visiting:

http://www.stampingismybusiness.com/2010recruitboot01.html

Hope to decide to join us!

ANNOUNCING - The Recruiting & Leadership Boot Camp! Early Bird Begins NOW!

If you're banging your head against the wall trying to get your downline to build their business...

If you're not recruiting new BUSINESS-BUILDERS into your downline every month... read on!

I may have the answer to your difficulties.

How much of a difference would it make if you were able to earn hundreds, then thousands of dollars in passive, downline commission income?

If that's the kind of business YOU'RE looking for, I encourage you to sign up for the Recruiting and Leadership Boot Camp!

The Early Bird begins NOW! To learn more about the Boot Camp AND the Bonus Opportunity Night Webinar, use the link below:

http://www.stampingismybusiness.com/2010recruitboot01.html

Hope you can make it!

Are You An SIMB Facebook Fan?

If you're not already following SIMB on Facebook, click the button below to be taken right to the SIMB Facebook Page.

Then, click the "Like" button at the top of the page to become a Fan!

I communicate with Facebook Fans every week, asking questions, offering advice and, sometimes, rewarding them with exclusive discounts!

So, if you haven't joined us on Facebook yet, click the button above to get started!

4,206 Posts, 172 Videos, 86 Audios, 18 Tele/Webinars...

The Business Stampers Coaching Group has been BUSY!

What is the BSCG?  It's the premier online Coaching Community for profit-driven, business-minded stamping business owners.

The Group is fantastic, and the content is killer.  Members and receive tons of positive, professional support from like-minded business owners (and me).  In the last 18 months, I've posted to the Group, answering questions, etc., 4,206 times!!!

If you sign up today you'll have INSTANT ACCESS to:

• 172 Business-Building Videos
• Over 100 Business-Building and Motivational Audio Messages
• Over 20 hours of Members-Only Teleseminars and Webinars
• Members-Only Discounts on SIMB Products and Services

And, NEW CONTENT is being added EVERY DAY, Monday thru Friday!  You'll receive:

• Exclusive, monthly business-building webinars
• Business-building How-To Videos every week
• Weekly blog evaluation videos
• Twice-weekly Coaching Challenges
• Weekly writing prompts to help with your blogging
• Motivational audio messages to start off every week
• The SIMB Message Board, where you can post questions, get advice and support from me and like-minded stamping business owners
• A private Twitter feed
• Hundreds of links to business-building articles to further your knowledge and education
• Exclusive discounts on various SIMB products & services
• AND... The Newsletter Co-Op - you write one article every month, and you gain access to over 70 others you can copy and paste into your monthly newsletter!

If you're on the fence about joining the BSCG, take the $1 10-day trial.  If you don't think the information is worth the dirt-cheap monthly fee, or you don't think you can make a LOT more money from the info you'll be receiving, you can cancel anytime!

However, I'm confident that once you try the BSCG, you'll be hooked!

For more information, or to take the $1 Trial, click here.

Newsletter Co-Op Deadline Is TODAY!

If you're a member of the Business Stampers Coaching Group, you already know about the Newsletter Co-Op! 

Each Co-Op Member is assigned a newsletter article to write.  They submit the article to the Co-Op, and then have access to all of the other articles submitted that month.

That means, you can write one article and have access to more than six dozen others!  You don't have to give credit to the other Co-Op Members who write the articles, and because there are so many articles, Co-Op members each pick and choose their favorites, so no two newsletters are the same!

The Newsletter Co-Op is included in your Membership to the Business Stampers Coaching Group, along with daily business-building information, videos and challenges, exclusive conference calls, discounts and more!

For more information, or to become a Member of the Business Stampers Coaching Group, click here.

VIDEO - What Is 'Blog Ponzi' and How Do I Avoid It?

I see a lot of these types of contests. Are they legal? Ethical? Do they really benefit YOU?  Watch the video below and find out...

You can view my other videos by clicking here.

And if you're interested in the Marketing and Copy Writing Boot Camp, I'm leaving it open for registration for another day or two.