I was on a one-on-one call with one of my clients yesterday, when she told me a horror story I'm hearing more and more often:
"My downline was looking at a Yahoo Group she's on, and a well-known Demo suggested a 'business-building' idea to the group. It basically involved giving a customer several free classes if that customer purchased some product. Because she sees this Demo as 'successful,' she just ran with the idea. She posted it on her blog and put it in her newsletter. Then, she told me. I couldn't believe it when I heard it, and couldn't believe anyone would give this type of advice. I sat down with my downline and crunched the numbers with her. When she saw how much money she was going to lose on this idea, she was not happy. Unfortunately, because she perceived this Demo as successful, she had already put it out to her customers and is stuck with it."
Everybody has ideas, and we all believe our ideas are good.
I believe my ideas are good. Other gurus believe their ideas are good. Your peers believe their ideas are good.
Whenever you hear a new idea, though, you should never just jump right into it.
Before you decide to follow an idea or try something new, you should always evaluate it. And evaluating it requires a couple of steps:
1. Ask yourself, "Does this idea play to my strengths, or to my weakness?"
Obviously, if there is an idea that really focuses on an area you're not particularly good at, even if the idea is a good one overall, it may not be good for YOU! So, it may not be the best idea for your business.
2. Ask yourself, "Will this idea get ME closer to MY goals?"
One thing you'll find in the stamping business community is there are a lot of different types of business owners with a lot of different goals. If the goals of the person who had the idea are not the same as your goals, the idea may not be right for you.
Also, there are going to be times when the goal of the individual, independent stamping business owner will not necessarily be the same as the overall goals of the corporation or the company.
That why it's always important to look at YOUR goals, and make sure the idea matches up with them specifically.
3. Crunch the numbers.
Finally, you have to make sure the idea makes financial sense to YOUR business. Different stamping business owners have different types of businesses. They have different numbers. Some stamping business owners have a large downline. Some, a small downline. If the person who put forth the idea is collecting a big downline check each month, and you're not, an idea who's numbers make sense for them may NOT make sense for you.
But you'll never know unless and until you run the numbers.
Bottom line... not every good idea is a good idea for you. And if you follow every idea you hear without evaluating it first, you could be jumping off a cliff.
Take the time to evaluate each idea, and you'll be fine.
For more on this topic, you can watch several videos on the SIMB YouTube Channel.