I've had a handful of questions recently about how everyone seems to be calling themselves a "Coach" lately, and I thought this might be a good time to talk about the difference between real, Certified Coaches and people who like to call themselves, "Coaches."
First, the title, Coach, is an earned, CERTIFIED designation:
- Certified Coaches are NOT people who decided one day to 'put out a shingle' and start calling themselves that.
- They're not people who are trying to capitalize on their name in a certain field to make some quick, extra money or prop up a waning business.
- Under the auspices of the International Coach Federation, Certified Coaches go through very specific training:
180 hours of coach-specific training in an accredited program
- 500 hours of coach experience obtained AFTER completing at least 60 hours of training
- 20 hours of mentor coaching
- Successful passing of an oral examination
- Successful passing of a written exam administered in a proctored environment.
As you can see, it's not something you do overnight. The key to being an effective Coach is to have the proper training.
Without the training, it doesn't matter how successful you were in other endeavors. It doesn't mean you can just become a successful Coach. Because real Coaching isn't about saying, "this is what I did. If you do it, too, you'll be as successful as me!"
In fact, the "just copy me" approach you often see "quickie coaches" employ is one a Certified Coach would NEVER take.
Why?
Because it doesn't take the individual into account.
The notion there's a cookie-cutter formula for success is the mark of someone who doesn't truly understand Coaching.
Coaching is about the individual... and Certifed Coaches know that.
- It's about knowing when to push... and when to hold back.
- It's about knowing how to quickly indentify an individual's strengths and weaknesses, and help that individual capitalize on, or minimize, them.
And the work of a Certified Coach doesn't end when the session does. Certified Coaches undergo rigorous continuing education, both on their own and in a more structured environment.
Why?
Because the Certified Coach understands their own continued growth and knowledge is key to providing the best possible service to their clients.
Coaching is a full-time job. It's not a hobby.
And it shouldn' be taken lightly... by the Coach or the client!
Tomorrow, I'll be sending an e-mail around with my openings for October (which start next Monday).
I hope you you can join us!