Site moved to Stampingismybusiness.com/blog/2008/08/ftc-updates-can-spam-no-more-incentives-to-forward-newsletters.html, redirecting in 1 second...

FTC Updates CAN-SPAM... No More Incentives to Forward Newsletters - Stamping Is My Business!

« Make Your Business Cards Stand Out! | Main | Quote of the Week »

August 22, 2008

FTC Updates CAN-SPAM... No More Incentives to Forward Newsletters

The Federal Trade Commission recently updated the CAN-SPAM Act of 2003 to include new rules on incentivizing your readers to forward your e-mails.

CAN-SPAM is the federal law which defines spam and lays out what is allowed and prohibited in your e-mail marketing.

The new update specifically addresses the use of incentives to compel your readers to foward your e-mails to their friends and contacts.

For example, an e-mail that promises a 10% discount on an order if you forward the newsletter to 10 friends would now be considered spam.

For more information on the CAN-SPAM Act, and to make sure the e-mails you send out are compliant, click here.

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d8341c99c053ef00e5540c80378833

Listed below are links to weblogs that reference FTC Updates CAN-SPAM... No More Incentives to Forward Newsletters:

Comments

The comments to this entry are closed.