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In 2000, John Sanpietro left his six-figure position as a Fortune 500 consultant to become a Personal & Professional Development Coach. That year, he founded Relieve and Achieve Coaching. Currently, he has a full-time coaching practice specializing in small and home-based stamping business owners, sales professionals and people in career transition. He is a popular public speaker, workshop leader and creator of informative books, CDs and other resources in the “Stamping Is My Business!” line.

John is a graduate of Coach University, a member of the International Association of Certified Coaches (IACC), the International Coach Federation (ICF) and the National Speakers Association (NSA). He is also the co-leader of the Coachville Institute’s K-12 Focus Group – a think tank dedicated to the integration of coaching into elementary and secondary schools.

Before becoming a Coach, John spent 3½ years as Senior Business Development Manager for the Institute for International Research; traveling around the country, and helping Fortune 500 companies market their services to potential business partners. Prior to this, John spent many years as a consultant; conducting sales training for individuals, executives and business owners.

After spending several decades in New York City, John now has the pleasure of working with his wife, Liz, from their home office in Jay, New York (in the heart of the Adirondack Mountains).


One of John’s first clients was a woman who had just had her first child and decided she didn’t want to return to her office job. She hired John to help her figure out a way to stay home with her son, while still bringing in enough money to help her family stay afloat financially.

It just so happened that she was already a demonstrator with a large, home-based stamping company. Thanks to his extensive experience with direct-sales and home-based businesses, John was able to help her put together a plan of action to turn her love of stamping into a thriving business.

As she became more successful, she began spreading the word to her colleagues. As a result, John began working with more and more people, both one-on-one and in groups, who wanted to make stamping their business. Because coaching is done over the phone, John is able to work with stamping professionals nationwide.

As a way to reach an even wider audience, John wrote and self-published the book, “Stamping Is My Business!,” in 2003. The rest, as they say, is history.

Currently, the majority of John’s clients are stamping professionals. In addition to one-on-one and group Coaching over the phone, John also travels around the country to conduct informative and motivational workshops and seminars and to meet them face-to-face.