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Stamping Is My Business!

August 14, 2012

Do These Three Things BEFORE You Implement A New Idea!

Idea-light-bulbOne of the biggest problems facing stamping business owners today is the amount of low-quality business-building information being passed around on blogs, boards and lists

Sometimes, the information passes through so many sources, it's like the game, 'telephone,' where what you finally hear is very different from the original information. 

Sometimes, you're only hearing part of the information. 

Sometimes, the information is being advocated by someone who doesn't share the same goals you do, or has a different business setup. 

And, frankly, sometimes, the information is just wrong.

How do you address this?  Just make sure you do these three things before you implement any new ideas into your business:

1. Take Out A Calclulator

It's amazing how few people crunch the numbers before they implement an idea, but whenever you're thinking about doing something new, crunching the numbers is the first thing you should do.  You need to figure out your revenue, costs and profit.  Then, you need to look at how much time it's going to take.  Divide the number of hours into your projected profit and determine whether or not its worth your time.

 

2. Ask the person sharing it how much money they MADE

If you have the opportunity, you should ask the person sharing the information for their numbers.  After expenses, how much did they MAKE?  How much did they put into their pocket?  Remember, this is NOT the same as how much money they took in OR how much product they sold.  You should also ask how many hours they invested to determine whether or not they were truly paid.

 

3. Ask the person sharing it HOW they made the money

Many of the ideas I've seen lately are only profitable because they lead to increased downline commission percentages.  If you don't have a large downline, however, an idea where you make your money on the back-end won't work for you.  So, make sure the profitability of the idea is being made on the front-end... directly because of the idea itself.

 

If you ask these three questions every time you hear a new business-building idea, then the only ideas you'll actually incorporate into your stamping business will be the ones that are truly profitable and pay you what you're worth.

It takes just a few minutes to do this, but, when you do, the payoff is incredible.

Please share this information with your downline, because if your downline are running profitable businesses, the odds are you'll be profitable, too!

If you have any questions or comments you'd like to share, please leave them in the Comments section below. 

August 10, 2012

How Can I Sell Product At Full Price When There's So Much Discounted Product?

Discount-arrowIn response to yesterday's post about not having to give away the farm, I received the following question from Jan:

I became a catalog demonstrator of stamps because I wanted the discount for myself and because I loved the product. I'm a hobby demonstrator thinking about delving into the business side...But, in all honesty, there are a ton of quality crafting products that I can buy and get a discount on (and a lot of times free shipping). How can you sell catalog stamps at full price, when I think about myself, that I would never buy these catalog products at full retail catalog price?

Thanks for the great question, Jan.

The truth is, it's not difficult to sell your product at full price AND everything else in your business (classes, etc.), as well.  The obstacle you see before you is a common concern, but it's also important to realize this is a self-imposed obstacle.  In other words, it's something that you think.  It's not necessarily what is so. 

The good news is, it's not something you have to worry about IF you can accept what I'm going to say:

You are NOT your customer!

The features and benefits you're focusing on are NOT the same as the features and benefits your customer is focusing on.

Now... are there some people who do place their emphasis on the lowest price?  Sure.

But they're NOT your customer, either!

In every industry, there are discount sellers and there are premium sellers.  The discount sellers attract a certain type of customer, and the premium sellers attract a different type of customer.

Which would YOU like to attract?

If its the premium seller, ask for a premium price.  Don't compromise on that!  Are you going to get as many customers as the discount seller?  No.  But here's the thing... you don't have to!!!

As a premium seller, you're going to make more money with fewer customers, lower expenses and less time invested.

In other words, why be Dollar General, when you could be Bergdorf Goodman, instead?

Let all of the discounters compete with the other discounters. 

YOU market to the people who have no interest in discounts.  It's a much less competitive field... and MUCH more lucrative.

If you'd like to see a LOT of marketing ideas AND plug into a community of PROFIT-MINDED stamping business owners, I urge you to check out the Business Stampers Coaching Group... where we make money WITHOUT selling ourselves short!

Take the $1/30-Day Trial

August 09, 2012

Can I Sell Stamps Without Giving Myself Away?

Were-giving-away-the-farmOver the past few weeks, I've received several emails from stamping business owners expressing the same concern:
 
Does a stamping business owner have to give everything away (their time, their classes, their profit, etc.) in order to sell catalog product?

The answer... absolutely not!

While there's certainly been a push toward this sort of "marketing" lately, I believe it's one of the worst ways to run your business... and completely unnecessary.
 
Whether you're doing this as a full-blown business, or just supporting your hobby, you've all spent significant time and money learning your craft.  Time and money you could have spent on and with your family, friends and other things you love.  You should NEVER devalue that sacrifice!
 
You are all experts in your field... and you should be treated as such...  But nobody is going to do that until you yourself demand it!
 
There is absolutely no reason to increase sales if it's going to decrease your profits
And you should never position yourself as the least important, most discountable part of your business.
 
Frankly, anyone who asks you to do that has simply run out of ideas.
 
Get paid what you're worth!  Demand it.  Be consistent.  And you WILL find customers who are more than happy to work with you!
 
To your success,
 
John

August 07, 2012

Recruiting Video Three-Minute Preview (VIDEO)

Several of you contemplating signing up for the 2012 Recruiting and Leadership Boot Camp have asked me about the Bonus Recruiting Video all registrants will receive.

To give you an idea of what to expect, here's a three-minute snippet of last year's video.  Remember, this video has been at least indirectly responsible for over 100 new recruits in the last year!

For more information about the Boot Camp, click here.

August 02, 2012

You Should Jump On This!

Founderfly-screenshotI wanted to let you know that my Coach, Ryan Lee, has just launched his new membership site, and if you're trying to build the online component of your stamping business, I definitely think you should check it out.

It's called 'FounderFly,' and it's an all-access network for online entrepreneurs
 
The initial launch includes access to well over 30 training products, and new content is added every week.

I'm proud to say I've been tapped to be one of the Experts In Residence, training on such topics as list building and membership sites.

In addition to the great content, one of the reasons I'm recommending this to you is you can't beat the price... just $9.95/month!  (And there are long-term options right now that drop the price even lower!)
 
Check it out!


SPECIAL BONUS
If you do decide to sign up, and you go through any of the links in this email (my affiliate links), I'll give you free access to my 12-part video series, "John Wooden's 12 Lessons In Leadership... And How To Apply Them To YOUR Stamping Business!"

These videos were only made available once several years ago, and have not been released since. 

If you decide to sign up for FounderFly, I'll give you Lifetime Access to the videos.  Simply go through any of the links in this post and e-mail me your receipt.

Take the FounderFly Tour!


IF YOU WERE AN INNER CIRCLE MEMBER
If you were previously a member of Ryan's Inner Circle, this site replaces that one.  You'll have to re-register.  Access will NOT immediately move over to the new site.  If you decide to re-register, use the links in this e-mail and forward me your receipt for access to the 12-part video series.

Re-Register for FounderFly!


If you have any questions, please don't hesitate to let me know.  Hope you decide to take a look!

July 26, 2012

ANNOUNCING - The 2012 Recruiting and Leadership Boot Camp! Early Bird Begins NOW!

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I'm happy to announce Early Bird Registration has opened for the 2012 Recruiting and Leadership Boot Camp!

The Boot Camp will take place on four consecutive Tuesdays, beginning August 7th, at 10 p.m.  (if you can't make the live webinars, don't worry... you'll have access to the recordings thru November 15th!).

Who is this Boot Camp for?

  • If you're not recruiting new Business-Builders into your downline every month (and you want to)...
  • If you're banging your head against the wall trying to get your downline to build THEIR business...

...then this Boot Camp is for YOU!

The truth is, there's a LOT you can do to effectively grow a business-building, profit-generating downline.  The steps are simple, straightforward and easily implemented once you know what they are.

This Boot Camp will teach you those steps!

So...if this is the year you're committed to taking your business to the next level... if you're ready to grow a Business-Building downline... 

The Early Bird Discount period begins NOW! 

 

For more information about the Boot Camp (and the GREAT bonuses!)

or to sign up, click here or the logo above.

 

Hope to see you in the Boot Camp!

July 23, 2012

What Ben Vereen Can Teach You About Business

John-ben-vereenThis weekend, I had the honor and pleasure of seeing a performance by a living legend, Ben Vereen.

If I had to count, I've probably been to over 100 Broadway, off-Broadway and cabaret shows in my life.  I can honestly say that Mr. Vereen's performance Friday evening was the best theater experience of my life.  I was, simply, blown away.

I also had the opportunity to speak with Mr. Vereen after the show.  As we spoke, it didn't take long to realize I was in the presence of someone who 'gets it.'  Someone who understands the gifts he was given, and doesn't take them for granted.  Someone who shows his thanks by leaving it all on the stage night after night... but still has the energy and graciousness to converse with friends, fans and colleagues after doing so.

During his performance, he told a story that reminded me of an important business lesson...

In 1992, you may remember, Ben Vereen was hit by a truck.

Literally.

He had been in a car accident earlier that day.  Unbeknownst to him, he suffered a brain injury in that accident.  While walking home later that evening, he suffered a subsequent stroke and was struck by a truck.

As he described it, when he woke up in the hospital some days later, his leg was broken and in an apparatus. His head was in an apparatus. He suffered other broken bones and various injuries.  He had a tracheotomy and a colostomy bag.

Doctors told him that, due to the nature and severity of his injuries, he would never sing or dance again.  Just regaining the ability to walk would probably take about three years.

Mind-numbing, depressing news, to say the least.

A short time later, the late, great Gregory Hines visited Vereen in the hospital.

He told him one thing...

I'm opening a Broadway show and in ten months, you're in it.  Be ready.

And he was.

Ten months later, Ben Vereen danced onto the stage in the show, "Jelly's Last Jam."

So, how did he do it?  How did he resume his stage career singing and dancing in less than a year, when doctors told him he'd be lucky to walk in three?

Gregory Hines put something in front of Ben Vereen we all need if we want to succeed... a powerful "why!"

Imagine being in that hospital bed.  Hooked up to this and that.  Being told you'll never do what you love... what you were born to do... again.

The powerful 'why' Hines gave to Vereen... the thought of being back on stage, doing what he loves, was an incredible motivator.  An amazing incentive. 

By focusing on that objective, and backed up with the encouragement of thousands of letters from fans, Vereen worked harder than he ever worked before, didn't accept any excuses and committed to that powerful 'why.'

It's an inspiring story, and one we can all learn from.  A powerful 'why' will allow you to overcome just about any obstacle.  It will propel you past your fears and doubts.  It will open up a reservoir of energy you didn't know you had.  And it will get you to your goals faster than you ever thought possible.

Spend some time determining your powerful 'why.'  You'll be glad you did.

July 16, 2012

QUOTE OF THE WEEK - How To Become Successful

"The biggest thing that stops most people from being successful is they think they're not enough of something.  As long as you believe that, you are never going to take the action you need to.  The way you become enough is by taking action and learning from experiences."

 - Jack Canfield

July 12, 2012

This Week's BSCG Hot Topics!

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More great, exclusive "Member's Only" training happening on the Business Stampers Coaching Group message board this week, including:

  • How To Research Target Market Needs! (Video)
  • Free Tutorials vs. Online Products
  • Breaking Down Project Costs

For those of you who don't know, the BSCG is the premier online Coaching Community for profit-driven, business-minded stamping business owners.

The Group is fantastic, and the content is killer. In addition to the Message Board, which is where Members communicate, ask questions of me and fellow Members and receive tons of positive, professional support from like-minded business owners (and me), Members also receive:

  • Exclusive, monthly business-building webinars
  • Business-building How-To Videos every week
  • Weekly blog evaluation videos
  • Twice-weekly Coaching Challenges
  • Weekly writing prompts to help with your blogging
  • Motivational audio messages to start off every week
  • A private Twitter feed
  • BSCG Fit Club
  • Hundreds of links to business-building articles to further your knowledge and education
  • Exclusive discounts on various SIMB products & services
  • AND... The Newsletter Co-Op - you write one article every month, and you gain access to over 60 others you can copy and paste into your monthly newsletter!

PLUS... BSCG Members do NOT pay the Boot Camps price increase!!!

If you're on the fence about joining the BSCG, take the special $1, 30-Day Trial. If you don't think the information is worth the dirt-cheap monthly fee, or you can't benefit from it, just cancel before the 30 days are up and owe nothing.

To learn more or sign up, click here.

July 02, 2012

QUOTE OF THE WEEK - Knowledge

"The greatest enemy of knowledge is not ignorance.  It is the illusion of knowledge."

 - Stephen Hawking

June 29, 2012

Banned From Facebook!!

image from stampingismybusiness.typepad.com

I don't understand why this happens every few months, but it does...
 
This morning, I had a bunch of e-mails from subscribers asking the same question:  Can I promote my business on my personal Facebook page.
 
The answer, unequivocally, is NO!
 
As has happened with many others, doing this can get you banned from Facebook.
 
And just because you know people who are getting away with it, that should not a reason for you to consider it, or tell others to do the same. 
 
"Other People Are Getting Away With It" is certainly not a principle I'd base my business actions on... and I'm sure you feel the same way.
 
But if you don't believe me, see what Facebook says about it themselves.  Go to this page, and click on the second bullet point.  It says, and I quote:
"Users aren't permitted to maintain an account under the name of their organization, or use personal accounts to advertise or promote themselves professionally."
You can also go here and here for more stories about how this practice could get you banned from Facebook.
 
Also, I've recut my free Facebook For Business webinar.  It's about a half-hour long and goes into great detail about what you can and can't do on Facebook to promote your business.
 
 
Finally, if you want to learn how to take advantage of Facebook, as well as your other social networking platforms, in a way that's not only within the rules, instead of the gray areas, but also gives you maximum effectiveness, check out the Advanced Blogging and Social Networking Boot Camp.
 
2012advblogbootlogo400px 
The Early Bird expires Tuesday, so don't delay!!!
 
Have a great weekend!

June 21, 2012

ANNOUNCING - The 2012 Advanced Blogging and Social Networking Boot Camp! Early Bird Begins NOW!

 
 
I'm happy to announce Early Bird Registration has opened for the
2012 Advanced Blogging and Social Networking Boot Camp!

 

This Boot Camp (which hasn't been offered since 2010) is for those of you with any one or more of the following:
  • Blog
  • Facebook Business Page
  • YouTube Channel
  • Twitter account
The Boot Camp will reveal the latest advanced techniques, strategies and opportunities in the worlds of blogging and social networking.
 
Utilizing the information will allow you to: 
  • Drive more traffic to your sites
  • Increase the level of interaction
  • Convert more prospects into customers
 
The Boot Camp is designed to:
  • Keep you on the cutting edge
  • Give you a competitive advantage
  • Show you how to increase sales and profits, WITHOUT investing more time!
In addition to the four weekly webinars, you'll receive all of the step-by-step, over-the-shoulder tutorial videos you need to get learn and implement the different techniques and strategies we're going to go over!
I've recorded a video explaining exactly what we're going to cover during the Boot Camp.  
 

For more information, use the link below.  The Early Bird Discount Period begins NOW!
 
 

Hope to see you there

June 20, 2012

This Week's BSCG Hot Topics!

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More great, exclusive "Member's Only" training happening on the Business Stampers Coaching Group message board this week, including:

  • Seven Steps To Getting More Of What You Want! (Video)
  • Incentives That Work
  • How To Start The New Year Off STRONG! (Video)

For those of you who don't know, the BSCG is the premier online Coaching Community for profit-driven, business-minded stamping business owners.

The Group is fantastic, and the content is killer. In addition to the Message Board, which is where Members communicate, ask questions of me and fellow Members and receive tons of positive, professional support from like-minded business owners (and me), Members also receive:

  • Exclusive, monthly business-building webinars
  • Business-building How-To Videos every week
  • Weekly blog evaluation videos
  • Twice-weekly Coaching Challenges
  • Weekly writing prompts to help with your blogging
  • Motivational audio messages to start off every week
  • A private Twitter feed
  • A monthly Backlinks Packet to help build SEO for your blog
  • BSCG Fit Club
  • Hundreds of links to business-building articles to further your knowledge and education
  • Exclusive discounts on various SIMB products & services
  • AND... The Newsletter Co-Op - you write one article every month, and you gain access to over 60 others you can copy and paste into your monthly newsletter!

If you're on the fence about joining the BSCG, take the special 3rd Anniversary $1, 30-Day Trial. If you don't think the information is worth the dirt-cheap monthly fee, or you can't benefit from it, just cancel before the 30 days are up and owe nothing.

To learn more or sign up, click here.

June 14, 2012

The Tony Soprano School Of Stamping Business Ownership

Tony-sopranoDid you ever watch The Sopranos?

Tony Soprano was a classic character.  Despite being bald, overweight and having obvious "mother issues," he was a charismatic leader and ran a pretty good "business."

I actually think Tony Sopano would have made an excellent stamping business owner!

Here's why:

1. He Gets Others to Do Most Of His Work
Tony had a whole army of people under him who did his dirty work.  He only got involved when it was absolutely necessary, or when it was work only a leader could do.

If Tony were a stamping business owner, he would have a team working on the day-to-day stuff, so he could work on the "big picture" business ideas that would allow him to continue to grow.

2. He Keeps His Family & Business Life Separate
Despite "working from home" like most stamping business owners, Tony knows how to keep personal and business matters separate.

3. He Has An Accountability Partner
Tony met with his therapist, Dr. Melfi, every week, working through his challenges and helping him continue to move forward.  If Tony were a stamping business owner, he'd have a Coach (like me) to help do the same thing.

4. He Has Multiple Revenue Streams
Just like a good Stamping Business Owner, Tony is smart enough to not put all of his eggs in any one particular basket.  He knows that a successful business has multiple streams of income, so if one folds, the others are there to keep things profitable!

Although this post is obviously written with tongue firmly in cheek, what we're really talking about here is the importance of having a business with a solid foundation in the basics!

If you feel like you could use a little help with the basics, check out the Stamping Business Basics Program! 

No matter how long you've been a stamping business owner, if you feel like your foundation could use a little strengthening, this is the program for you!

June 07, 2012

This Week's BSCG Hot Topics!

BSCGLogo%20copy

More great, exclusive "Member's Only" training happening on the Business Stampers Coaching Group message board this week, including:

  • How To Write Blog Posts In Under Five Minutes! (Video)
  • Selling Cards on Consignment vs. Wholesale
  • Dealing With The New Ink Pads In Your Clubs

For those of you who don't know, the BSCG is the premier online Coaching Community for profit-driven, business-minded stamping business owners.

The Group is fantastic, and the content is killer. In addition to the Message Board, which is where Members communicate, ask questions of me and fellow Members and receive tons of positive, professional support from like-minded business owners (and me), Members also receive:

  • Exclusive, monthly business-building webinars
  • Business-building How-To Videos every week
  • Weekly blog evaluation videos
  • Twice-weekly Coaching Challenges
  • Weekly writing prompts to help with your blogging
  • Motivational audio messages to start off every week
  • A private Twitter feed
  • A monthly Backlinks Packet to help build SEO for your blog
  • BSCG Fit Club
  • Hundreds of links to business-building articles to further your knowledge and education
  • Exclusive discounts on various SIMB products & services
  • AND... The Newsletter Co-Op - you write one article every month, and you gain access to over 60 others you can copy and paste into your monthly newsletter!

If you're on the fence about joining the BSCG, take the special 3rd Anniversary $1, 30-Day Trial. If you don't think the information is worth the dirt-cheap monthly fee, or you can't benefit from it, just cancel before the 30 days are up and owe nothing.

To learn more or sign up, click here.