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Stamping Is My Business!: February 2013

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3 posts from February 2013

February 22, 2013

Stamping Up Offering Online Classes - Three Factors That Will Determine Whether It's A Good Or Bad Thing For Demos

This morning, Stampin' Up announced they were going to begin offering online classes for sale. 

This initial announcement was lacking in specifics.  As a result, as you can see from this thread on the SIMB Facebook Page, the reaction is decidedly mixed.

They say 'the devil is in the details,' and that's certainly true here.

When those details are revealed, here are the three factors I believe will determine whether or not this new offering will help or harm business-building, profit-minded Demos:

1. Cost

As was pointed out at Leadership, many Demonstrators are already doing online classes.  Because of this, pricing has to be a serious consideration.  If priced incorrectly, the company can inadvertently hurt their most serious, business-building Demonstrators

Without knowing exactly how much information is covered in the online class SU is offering, the only point I can make about this issue is the class should be priced at no less than $24.99.  To charge less would undercut Demonstrators already offering both online and offline classes.  Setting the bar too low doesn't help anyone.

2. How It's Offered

The only way a product like this should be offered is through the Demonstrator.  If SU offers it directly to customers, it places them in direct competition with their Demonstrators. 

To deliver maximum benefit to the individual Demonstrator, these classes should either be made available exclusively through individual Demos' online ordering sites, or the transaction can only be completed after a valid Demo ID is entered on the order form.

3. Call To Action

If one of the purposes of this online class is to encourage customers to purchase catalog product, anyone watching the online class should only be encouraged to purchase that product through their Demonstrator

As such, any calls to action in the class videos or literature should not include generic, non-Demo specific links.  Instead, every call to action should prompt the customer to contact their individual Demonstrator to place their order.


More details are coming next week.  When we know more, just like I did with My Paper Pumpkin and the Hostess Code, I'll do a BSCG Members-Only webinar and share some strategies you can use to take full advantage of this latest addition.

Until then, take a wait and see attitude, and enjoy your weekend.

February 11, 2013

Using The Hostess OEX Code To Increase Sales And Grow Your Business

Our monthly Business Stampers Coaching Group Members-Only Webinar will be held this Wednesday, February 13th, at 10 pm. 

On the webinar, I'm going to share several strategies and ideas you can use to take full advantage of the new Hostess Code feature in OEX!  These ideas are designed to increase your sales in traditional workshops AND in the online space!

I'm also going to discuss the new Facebook Graph Search feature being rolled out now.  This one is a game-changer, and I'm going to tell you exactly what you need to start doing NOW to take full advantage of it and get a jump on the competition!

If you're already a BSCG Member, you'll find the webinar registration information on the BSCG Message Board, in the Conference Call section.

If you're not a BSCG Member yet, take the $1/7-Day Trial.  You'll be able to sit in on the webinar AND experience all of the other business-building benefits of BSCG Membership!

Take the $1/7-Day BSCG Trial Now!

February 06, 2013

ANNOUNCING - The 2013 Social Networking Boot Camp! Early Bird Begins NOW!

I'm happy to announce Early Bird Registration has opened for the 2013 Social Networking Boot Camp!

If you're not on Facebook, Twitter and/or YouTube yet OR (perhaps even worse) you're there, but it's not generating the results you want or need, this is the Boot Camp for you!

We're even going to talk about Pinterest - how to use it to your advantage, avoid the mistakes a lot of stamping business owners are currently making there AND not get caught wasting a lot of time!

In addition to the four weekly webinars, you'll receive dozens of over-the-shoulder tutorial videos, taking you through the process of building, optimizing and maintaining your business presence on each social networking site.

I've recorded a video discussing the state of social networking today and what it means to your business.  

Watch the video now!

  • 93% of all businesses now use social networking. 
  • Over 70% of the adult population in this country uses social networking.
  • For ages 25-34, that number is closer to 90%! 
  • If you want to give your business the best possible chance for maximum growth and profitability, YOU need to utilize social networking... and do it right!

For more information, use the link below.  The Early Bird Discount Period begins NOW!

Click Here To Learn More About The 2013 Social Networking Boot Camp!